Ammersion AR/VR Campaign
Our campaign introduces Ammersion, a cutting-edge visualiser empowering you to explore and experience Acoufelt's acoustic solutions like never before.
Leveraging advanced technology, Ammersion provides a realistic 3D portrayal of our products seamlessly integrated into your own interior environment.
Revolutionizing our Acoustic Product Engagement and Driving Sales
Challenge
Acoufelt, a leading provider of acoustic solutions, faced the challenge of effectively showcasing its diverse product range and customisation options to designers and architects. The need for immediate, in-context visualisation was a key pain point, hindering the decision-making process and requiring significant time and resources for physical samples and presentations.
Solution
Acoufelt developed Ammersion, a cutting-edge AR suite designed to bridge this gap. Ammersion comprised two key components, AR Product Visualiser and
AR Product Visualiser
An intuitive mobile application allowing users to instantly place realistic 3D models of Acoufelt products within their actual interior spaces. By simply tapping on a product within the app, users could visualise it on the floor, wall, or ceiling, experiencing a real-time adaptation of how the acoustic solutions would look and feel. The visualiser also provided seamless switching between different products and access to Acoufelt's extensive colour palette
Virtual Showroom
An online platform offering a comprehensive digital representation of Acoufelt's entire product range. This virtual environment served as an accessible introduction to the breadth of Acoufelt's offerings and simultaneously showcased the capabilities of the Ammersion AR visualiser.
Implementation and Launch – Acoufelt implemented a multi-faceted launch strategy to maximize Ammersion's impact.
Trade Show Integration – Ammersion took centre stage at industry trade shows. The immersive VR experience of the visualiser became a significant draw, attracting attendees and providing a memorable and engaging way to interact with Acoufelt's products. Long queues formed as visitors eagerly donned headsets to experience the AR capabilities firsthand.
Digital Marketing Campaign – A targeted Electronic Direct Mail (EDM) campaign was launched, focusing on driving traffic to the Virtual Showroom and promoting the Ammersion visualiser app. The campaign highlighted the ease of use and the benefits of real-time product visualisation.
Sales Team Integration – Ammersion was equipped as a key tool for the Acoufelt sales team, empowering them to provide dynamic and interactive presentations to clients, eliminating the reliance on physical samples for initial consultations.
