This Space
Revitalising an event agency's digital presence.
After a two-year hiatus due to COVID, This Space event agency needed to revitalize its brand and digital presence. Their existing website was visually disjointed, with outdated design and poor structure.
My redesign prioritized modernizing the site by making visuals the hero, crucial for an event agency. I restructured event narratives around the client's brief, the event, and the solution, providing key information for prospective clients.
A core focus was visual consistency, ensuring vibrant visuals introduced color while retaining their black and white palette. My "less is more" strategy condensed content, letting visuals convey the event's essence. This resulted in a memorable, easy-to-navigate website with striking typography, empowering the This Space team to efficiently create new, clear event pages.
I led this project from wireframing to directing the development team. Launched with the brand's 20-year anniversary, the new site received overwhelmingly positive feedback. Its clear direction, simplistic design, and striking visuals set This Space apart from competitors.